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[music playing]
(SINGING) This Christmas
Enjoy watching
Outside where the snow is falling
It's painting the mountains white
Inside here, the fire's burning
We'll be warm all through the night
Because now I have you here with me
Bundled beneath the glowing tree
This Christmas
Let's write a love story
This Christmas
Let's make it come true
This Christmas
Let's take in the glory
This Christmas
It'll be just me and you
Nice one, mom.
You had to get your skiing genes from somewhere, right?
Yeah, from dad.
Ah.
You know, for early season, that snow's not bad.
Time for one more?
No, I wish.
I gotta get to work.
The beer doesn't brew itself.
Especially not this year.
Now there's your father.
He gave you that ridiculous work ethic.
And a taste for beer.
OK. OK.
You're right.
I'll catch up with you later.
[music playing]
Joy, what's wrong?
I just see pop everywhere I look.
Well, they do say the first Christmas is the hardest.
We'll get through it.
It was his favorite time of year.
He did love Christmas.
Laughter, the camaraderie, the community.
Christmas at Joe's.
Joy, I just want to say, before all the Christmas craziness
starts, how grateful I am.
For what?
Well, it couldn't have been easy giving up
a skiing career to come back here and take
care of this whole place.
That was a huge sacrifice.
No, mom, it wasn't a sacrifice.
I wanted to.
Besides, it wasn't a very realistic dream.
Oh, please.
You really had a shot.
Ski racers don't make any money.
Don't be silly.
You don't make money from the ski racing,
you make money from the cereal box endorsement deals.
[laughter]
No, but seriously, if it's too much, if taking
care of this place gets too stressful--
Mom, it's OK.
It's going to be great.
OK?
Joe's is the dream now.
And I will do everything in my power to keep this place afloat.
Everything.
No. No.
Joy.
No, those have been up there since we first opened.
How much is up there anyway?
Probably a couple hundred bucks?
I mean, it wouldn't make much of a difference.
Mom, I'm kidding.
I would never.
Man, I love living in the ski town.
You meet the most incredible people from all over the world.
I remember that one.
Jack and Amelia, Sydney, Australia.
Now, those folks like their beer.
Yeah.
Costa Rica, Thailand.
Yeah.
Oh, that one, an actual princess hung that one up.
Well, her bodyguard did.
[laughs]
There's dad's original dollar.
Yeah.
And the next bill we hung up there after that
was from Chamonix.
The Gerrards?
Yeah.
They invited us over there to ski.
- They did? - Yeah.
Said we had an open invitation.
JOY: I didn't know that.
Yeah.
Well, your dad and I always dreamed
of going over there one day.
Yeah, like, when we were tired.
But then we realized that we didn't have to travel
to a special place, we--
we lived in one.
You're right, mom.
The French Alps don't have anything on Maple Glen.
[music playing]
Hey, Kevin.
Stepping up your game, I see.
I'd fix those lights around the sign, though.
Otherwise, it'll just look tacky.
Thanks, Greg.
You would know.
Lovely decorations, Mrs. Keough.
Why, thank you, Greg.
What gives?
Are things really that bad?
How desperate would we have to be to spend any of these?
Oh, Greg, you must be craving a real
beer instead of the generic stuff
you serve over at Frosty's?
Ha.
Schultz may not meet your standards,
but it meets the bottom line.
It's a lot of money to be made pouring big beer.
You should consider it.
I will never stop brewing Joe's recipes.
It's the 21st century, Joy.
No offense, but people's taste in beer are changing.
Joe's brews are a little dated.
That jacket is a little dated.
What do you need, Greg?
We're hosting the inaugural Vermont Christmas
Brew-Ski Competition this year.
Thought you might like to enter.
Brew-Ski, cute.
What is it?
It's a competition for the best craft brew in Vermont.
And it culminates with a torchlight parade.
The ski area.
Craft beers at Frosty's?
When is it?
December 23, the day before Christmas Eve.
But entries have to be in the week before.
Who's eligible?
Anyone who brews craft beer in Vermont.
It's a great opportunity.
Winner gets a distribution deal with Schultz.
I don't know.
Don't be so stubborn.
Just like your dad.
We'll consider it.
Great.
You know, the offer from our ownership group
to buy Mogul Joe's still stands?
We're not interested.
No more brewing at dawn.
More time to ski and enjoy life like we used to.
Actually, mom and I got a few runs in this morning.
It's the 21st century, Greg.
Women can have it all now.
Oh, touché.
And, Greg, we're not together anymore, remember?
I know.
OK.
Just think about it.
[music playing]
Hey, Joy.
Oh, come on.
No grumpy scrooges on the slope.
You're right.
- You OK? - Feel good.
All right.
Whoa.
Whoa, look out!
[groaning]
Joy!
- I'm so sorry. - What the--
You OK?
Oh, man.
OK.
All right.
Thanks.
Jeez.
You're not hurting, are you?
Yeah.
No, I'm fine.
But why don't you watch where you're going next time?
I didn't know I was skiing in the texting lane.
I didn't know I was texting in the beginner's lane.
Last I checked, this chair was for intermediate and advanced
skiers only.
It looks like I got off on the wrong lift.
Uh-huh.
And we got off on the wrong ski.
Hey, I'm Zac.
Hi.
I'm Joy.
Nice to meet you, Joy.
Well, sorry again.
I'm going to go carve up some corduroy.
Whoa. Hey.
Hey.
You don't want to go that way.
It's pretty steep.
Joy, I'm kind of an athlete.
Oh!
Oh, oh.
Right down this way, Joy.
I got it.
That's the trick.
Thanks for the tip.
Yeah, there you go. Yeah.
- There we go. - Yeah, all right.
Listen, there's no shame in admitting
that you're not an expert.
They just groomed Gnome's Run.
Why don't you follow me?
You don't have to do that.
Well, it's not for you.
I'm protecting the other skiers by putting you in isolation.
Come on.
OK.
[music playing]
I owe you one.
Oh, no, you don't owe me anything.
That ski lesson was a public service.
Hey, can I buy you a beer in the lodge?
No, thanks.
They only serve Schultz on tap.
Ugh.
Besides, I got to get to work anyway.
Where you work?
Mogul Joe's.
It's a brewpub.
I hear good things.
Got any Vermont style IPAs?
No, we feature more traditional German and
Austrian style beers, but, yeah, we got
some new stuff in the works.
You should come check us out.
I definitely will.
It was nice bumping into you.
I'm sure I'll see you around.
[music playing]
Hey, guys.
Sorry I'm late.
Just getting off the hill?
Yeah.
I met this guy today.
He--
Oh, you did, did you?
Mm-hmm.
No, it's nothing like that.
He totally crashed into me coming off the chairlift,
and I had to help him down the trail.
He had no business being on the summit.
And when was the last time you slowed
down enough to help a total stranger down the mountain?
It's not like that.
He's a random tourist.
Plus, he's a terrible skier.
Well, that's a deal breaker.
[laughs]
Hey, where did dad keep his recipes?
You're thinking of entering that contest, aren't you?
Vermont style holiday IPA might be just the spark we need.
Well, Christmas is only four weeks away
so you better get going.
I know.
And if we don't have a huge week at Christmas,
we might have to take Greg and Frosty's up on their offer.
Well, your dad saved everything down in the cellar.
Mm.
You want to help me look?
I'll be right down.
What's this?
Oh.
That is your father's log of all the phone numbers
and emails from the bills on the rafter.
He kept track of everyone who ever invited us to visit.
JOY: Wow, there are so many names.
He really had a way of making friends with everybody,
didn't he?
Oh, I think I found it in this box of mugs.
How did he keep track of everything?
Well, that was your dad's recipe filing system.
Jot it on a napkin and stash it in a safe place.
Look at all these hops.
Chinook, amarillo, simcoe, citra, mosaic.
This is going to be harder than I thought.
What were you thinking?
Classic IPA?
No, it needs a holiday twist.
I got some ideas.
Oh, my gosh.
These-- these are from the old Christmas mug club.
I can't believe we still have these.
Look, one of our guests sent this from Munich.
And when your dad opened the box, he dropped it.
And we just held our breath and watched
as it bounced across the floor.
Somehow, it never shattered.
We should bring back the Christmas mug club.
It'd be a great way for you to launch your new beer.
Oh, my goodness.
Look.
Your snow globe.
What were you, like, five years old?
Something like that.
I remember when he gave me this that Christmas,
I thought it was the most magical thing in the world,
the way the snow fell on this mountain.
Well, we have over 30 years of history down here.
Could spend a lot of time strolling down memory lane.
Yeah, but that's time I don't have.
I got to go brew the best beer that Mogul
Joe's has ever brewed.
[music playing]
(SINGING) Welcome to our home
Safe and sound from any winter storm
Come inside
The cocoa's hot
We've got a lot of memories to create
Here in our snowglobe that we share
In our winter wonderland.
In our snow globe that we share
In our winter wonderland
I've got a surprise for you this Christmas, pops.
Something new.
Something different.
I really wish you were here to help me with it though.
Could use some of your magic touch.
I hear from corporate, after we get things rolling here
in the Northeast, they want you out at headquarters in Colorado.
Now, I can't tell you how excited
I am they agreed to this new craft brew division.
Corporate wasn't so sure about this,
but you're very convincing.
I know it's a radical new direction for Schultz,
but it is a great opportunity.
Tell me once again why the customers would want this?
Well, craft brew's got its own culture.
It's mostly independent.
They make small batches to create big demand,
leads to even bigger sales.
Who doesn't like big sales, Bob?
But isn't the ultimate goal to be acquired by someone like us?
Yeah, for some.
But for most independent breweries,
they just-- they want to represent the community
and create a taste of home.
Well, sounds like you're the perfect guy for the job.
Hey, take care of the local accounts this Christmas
and we'll have you out in Colorado in no time.
Thanks, Bob.
[music playing]
Thank you.
Zac, right?
Joy.
We collided on the mountain the other day.
Of course.
Yeah, my hero.
I didn't recognize you without your helmet and goggles.
You want to join me?
You look pretty busy.
No, it's just a sales report.
Please sit.
OK, just for a minute though.
I got to get to work.
Got to brew the beer, huh?
Yeah.
So you're in sales?
Yeah.
Yeah, I'm a rep.
What do you sell?
Schultz beer.
Yeah, I took over for a guy named Greg Harris.
He runs Frosty's Pub now.
It's actually one of our bigger accounts.
Maybe you know him?
Yeah, I know Greg.
So you're a big beer guy?
Look, nobody knows the dynamics
between craft breweries and big beer companies like I do.
Oh, yeah?
Yeah.
It's why Schultz is sending me to Colorado in a couple months,
to partner up with microbreweries.
So big beer is going to sell fake craft
beer to our competitors and squeeze us out of business?
Do you-- do have any idea how hard my dad had to work to build
our brand and our following?
Being the only craft beer in town is what has kept us alive.
I'm sorry.
It's just that it's personal to me.
It's OK.
I get it.
Hey, um, I'd still like to try your beer sometime.
We open every day at 3:00.
[music playing]
Hello.
Anybody here?
Huh?
You stealing our tips?
You guys open yet?
Technically, no.
You want me to come back later?
No, it's OK.
Have quite a collection.
Guests from all over the world.
It's pretty good memories up there.
Uh.
Is this chairlift guy?
My mother, Mary Keough.
Nice to meet you, Mary.
Zac Chase.
I was just saying, you got a lot of admirers.
Well, it's delightful to meet you, Zac.
You too.
[music playing]
Little early for opry, isn't it?
I was just hoping to sample a few of your beers.
Craving something other than Schulz and Schulz Light.
Which we will never serve here, by the way.
I come as a beer lover, not a salesman.
However, I do have a pitch for you.
Doesn't involve beer.
I was just hoping that maybe you could
give me another ski lesson.
Oh, uh, I don't know.
There's a little more than three weeks till Christmas.
And I have a million things to do.
But--
How about this?
Pour me a flight of Mogul Joe's finest.
If I can guess what they are, you owe me a lesson.
Well, if your expert palate is anything like your expert
skiing, this should be a cinch.
[laughs]
Take a seat.
OK.
Oh.
Whoa.
What did I get myself into?
Blind taste test.
You game?
I'm game.
Bring it.
OK, this should be interesting.
All righty.
Number one.
Mm.
Roasted malts, hints of coffee, milk, chocolate.
What is that?
Hazelnut?
And-- oh, figs.
Oh, come on, Joy.
It's Belgian stout.
Pretty good, but don't get ahead of yourself, OK?
Here's number two.
[music playing]
OK. Mm.
All right.
Well, that's complex.
Mm-hmm.
Mm.
Sturdy malt backbone, mild fruity aromas.
It's like toffee flavors layered with red apples,
orange zest, and plums.
You know, the obvious answer is Belgian pale ale,
but I'm going to go with biere de garde.
Wow.
Thanks, Mary.
By the way, guys, the sense of smell
is more important than the sense of sight.
Just saying.
All right, Mr. Supertaster.
Number three.
OK, number three.
Well, this is a tough one.
Yeah, mild, crisp notes, full malt flavors.
Is that a touch of caramel with roasted fruit?
Man, I want to say Dunkles Bock.
But for the win, I'm going to go Doppelbock.
Most people haven't even heard of a Doppelbock.
Well, most people aren't studying to be a cicerone.
What's a cicerone?
It's like a wine sommelier for beer.
I think I just got hustled.
[music playing]
Hey, Lucy.
Zac, I would like for you to meet
the most important woman in Maple Glen, the chairperson.
in fact.
This is Liftie Lucy.
Nice to meet you, Lucy.
Hey, is there any chance that we could
get on the lift a little early?
Ah.
Answer's are the same as it always is.
Chair opens at 9:00 AM sharp.
If I let you on early, I'd have to let everyone on early.
Oh, Lucy, we're bringing back the Christmas mug club.
I'll dig out my Santa mug.
[music playing]
Why did you decide to start skiing now?
I moved to a ski town.
Guess I always wanted to learn.
Well, what took you so long?
My dad tried to teach me when I was young.
We didn't get along that well.
So I just played hockey with my friends.
Anyhow, my dad's coming in town for Christmas.
And now that he's older and I'm wiser,
I just want to make up for some lost time.
Kind of take him on a few runs.
Sweet.
My dad was a great skier.
He was a pretty popular guy around here too.
You say that like he's not around anymore.
We lost him about a year ago.
I'm sorry.
Me too.
[music playing]
OK.
And keep your upper body quiet.
Move half the body, use half the energy.
Feel that downhill ski engage with the tip.
Hey, can you teach me to ski backward like that?
After you learn to ski forward.
Ha.
The Christmas scavenger hunt, that's a pretty fun tradition.
Yeah.
Yours must have been a little different
growing up in a brewery?
I mean, I guess so.
I was so young when they bought the place.
I didn't really know any different.
And my dad sunk everything he had into that place.
That first Christmas was magical.
My dad wanted Joe's to be the kind of place
where everybody felt welcome.
Where, like, even if you were alone on Christmas day,
you could go in there and you would
meet friendly people who would take you in, no questions asked.
Christmas at Joe's.
After you open gifts at home and go to whatever church services
you want to attend, everyone brings
a gift for children in need and congregates at Joe's.
Wow.
You're going to keep up the tradition this year?
I hope so.
It'd be our first year without him.
For what it's worth, um, time does help.
That's what I hear.
[music playing]
I was living in New York City when my mom passed.
I told my ex-wife, I am done with the corporate rat race.
I'm going to pursue my dream.
She didn't have the same dream?
Her dream was New York.
[laughter]
That's why I'm moving to Colorado so I could do the work
I love and find my people.
There's a Christmas auction at Frosty's tomorrow.
Do you want to go with me?
Isn't Frosty's enemy territory.
Mm-hmm.
Yes.
All the local businesses take turns hosting.
And we donate items for people to bid on.
It's a good way to raise money for charity.
Sounds fun.
I'll be there.
[music playing]
Thank you for the bid.
Hey there.
Hi, Zac.
Hey.
What's the highest bid so far for the tree?
I can do better than that.
You don't have to.
Well, no, that's the whole point of this, right?
Get it up.
Thank you, Zac.
I appreciate it.
That snowman out there is getting all the attention.
Oh, wow.
He is quite the character.
How well did you say you know Greg?
Pretty well.
He's actually my ex.
He is?
Yeah.
We grew up here together in Maple Glen,
and we dated on and off through high school and college.
And after college, that's when he got the job with Schultz,
and I left to go skiing.
And then my dad got sick, and I came back home and jumped
into the family business.
That's when I realized it wasn't going to work.
[music playing]
You've mastered the blues.
You went all the way down Sleigh Ride without falling?
Well done.
I slayed that Sleigh Ride.
Yeah, you're the Sleigh Ride slayer.
And you are the Queen of Diamonds.
[laughs] I love it.
The name or the action?
Oh, both.
[laughter]
When's my next lesson?
Well, with all the progress you've made,
the only thing that's left to do is practice.
Whoa.
Well, you're not going to unleash
me on the unsuspecting public?
Yes, my duty to the people of Maple Glen is over.
Well, selfishly, I had an ulterior motive
for wanting more lessons.
What's that?
I really like spending time with you.
I got a new idea.
It's going to put Mogul Joe's back on the map.
Another old world classic?
Nope.
It's a hop-forward holiday IPA.
It's a twist on one of my dad's old recipes.
It's a perfect addition to the taps.
You really think so?
Absolutely.
You know, the first time I went in there, I felt like a local,
even though I'd never been there before.
You can never lose that feeling of nostalgia.
We might be a little too nostalgic.
Never.
A holiday IPA will bring Mogul Joe's past into the future.
Yeah.
Well, I've got my dad's old recipe but it's a little vague,
to say the least.
Vague?
Unfinished.
Maybe I can help you with some flavor profiles.
No way. No.
[laughs] You're going to have to get
to know me a little better before I
tell you all my secrets.
It's a deal.
Wow.
Very impressive.
You asked for it, so don't complain when I treat you
like the rest of my tourists.
Hey, Kev.
KEVIN: Hey, hey, Joy.
So, as I'm sure you're aware, the first step in beer making
is cracking the grains.
Mm-hmm.
Oh, I love this part.
That happen on all your tours?
The cracked grains or grist is augured
to the grist case, where it's mixed with hot water in the mash
tun.
Come here.
We let the grains steep like tea,
and the grains release all their sugars.
This sweet, unfermented beer is called wort.
Good ole wort.
[laughter]
That's in here.
The wort is sent to the boil kettle, where we add
hops after a controlled boil.
And then when it cools, it's sent to the fermenters,
and we add yeast.
That's what converts it to alcohol.
When do you add the Christmas magic?
Mm.
Great question.
After it boils, we add any special ingredients
like, you know, cinnamon, clove, nutmeg, pumpkin.
You don't like pumpkin?
People like pumpkin.
Well, I wanted you to see.
These are the three brews that I'm working on.
OK, so this is where the recipes are born.
Yep.
Something tells me that brewing means more to you
than just the science of it all.
Yeah.
Competitive skiing was a dream I had, and I got to live it.
But what my dad did was bring people together.
That's the dream now.
I think it's beautiful and important,
and I'm going to fight to keep this place
going for as long as possible.
That probably sounded really cheesy.
No.
It sounded real.
And if you need any help, you just have to let me know.
I owe you for the ski lessons.
There actually is something that I was thinking about.
Shoot.
I was so impressed with your advanced tasting skills.
I was hoping that you might try my three holiday IPAs
and tell me what you think honestly.
Honestly?
I'd be honored.
Hey, let me get a picture of the mad scientist in her lab, huh?
Yeah. [laughs]
Ready?
I don't know if you heard but Schultz is sending me
to Colorado after the new year.
Start up a craft brew division.
That's great.
Hey, I got an idea I want to run by you.
Shoot.
Since you're one of our best accounts and you're hosting
the Brew-Ski event, I thought maybe
you'd want to pour the winning beer for Christmas week?
It would be a huge boost to the brand and to Frosty's.
Especially if the winner is Joy Keough from Uncle Joe's.
I heard about your history with Joy.
Hey, whether she's the winner or not, it's good business.
And frankly, Frosty's could use a little variety on tap.
Have you spoken to Bob Salamano about this?
No.
No, not yet.
I wanted to run it by you first.
Well, it would be fun to have a festive holiday
brew on tap this Christmas.
I'll run it up the flagpole, see if ownership salutes it.
Hey, thanks for being such a good sport, Greg.
You need anything from Schulz, you let me know, OK.
Will do.
[music playing]
[knocking]
Hey.
Wow.
Oh, you're not used to seeing me without a ski helmet
or a beer apron, huh?
No, I am not.
[laughs] Come on in.
I got us set up over here.
I didn't know you were going to go all Martha Stewart on me.
What?
I just made cookies as a palate cleanser.
OK, I need you to declare one of these holiday IPAs as perfect.
Otherwise, it might just be game over for Mogul Joe's.
That bad, huh?
Well, now that I know the stakes, let's do this.
Hoppy aroma.
Maybe a little too malty.
The nutmeg and the cinnamon are getting lost.
That's what I was afraid of.
Not Christmassy enough.
Mm-hmm.
[music playing]
Hmm.
I definitely detect the spices in here,
but it might overwhelm any--
any food it's paired with.
Maybe too Christmassy?
Yeah, maybe.
[music playing]
It's hoppy, but man, it's not too overpowering.
Yeah, I can taste the nutmeg, ginger, and the cinnamon.
This is nice.
This has got a really good balance.
Oh yeah, this is it.
I was hoping that you'd choose that one.
But what's the secret ingredient?
How do I describe it?
It's-- man, it's like being outdoors
in the winter or sitting by the Christmas tree.
Well, it's not pine, is it?
I'll never tell.
It's pine.
[laughs] It's so subtle.
It really just evokes a feeling.
Yeah, the feeling of Christmas.
It's a perfect way to describe it.
Nobody gets pine right.
I can't believe that you could detect it.
That's my superpower.
OK, well, let's just keep the secret between us, OK?
You have my word.
OK, so I guess we just need a catchy name.
Yeah.
Catchy name.
OK, how about Mistletoe Magic?
Hmm.
I'm thinking more something like a Jumping for Joy.
- Please. - What?
I'm serious.
No.
OK.
How about something a little more universally Christmas?
Happy holidays, L.
No.
No. that's it.
Not happy, hoppy.
Hoppy holiday.
Hoppy Holiday-- - Hoppy Holiday.
- --IPA. - IPA.
Yes.
Yeah, what's-- whoa.
Look who has two left skis now?
Every bit of light shines through
And it may be your hopeless dream
But I dream of Christmas with you
Walking through the village green
Feeling so blue and all alone
Stars above, I wish upon
Please bring my baby back home
Good night, Kevin.
Good night.
Oh, Joy, someone left this for you.
What is this?
[laughs] "As Christmas draws nigh, we turn grain into grist.
A hoppy cheer you will cry, buried up to your wrist."
You-- you have a good night, Joy.
[laughs]
(SINGING) Like a child on Christmas Day
Every bit of light shines through
It may be your hopeless dream
But I dream of Christmas with you
And it may be your hopeless dream
But I dream of Christmas with you
How do I look?
You look beautiful.
It's not what I was going for.
- But professional. - OK.
Yeah.
[laughs] Come on.
Have a seat.
Bringing a little buzz around Hoppy Holiday
is going to make all the difference.
I can't believe you know people at CraftBrew.biz.
Well, my job comes with some really good connections.
OK, and we are rolling.
Hey, friends.
I'm here with Vermont's hottest new brewmaster.
She is from Mogul Joe's pub in Maple Glen, Vermont.
Joy Keough, tell us about your new brew.
A Hoppy Holiday IPA is something that I
started with my dad years ago.
And we brought it back this year specifically for the Vermont
Brew-Ski competition.
We think that beer connoisseurs, as well as everyday folks,
will really love Hoppy Holiday IPA.
There's notes of cinnamon and nutmeg,
and there is a special ingredient, which you'll
have to taste for yourself.
It's sort of like unwrapping a Christmas present.
Hmm.
It really is.
[laughs] Hurry up, folks.
Get to Mogul Joe's and grab a Hoppy Holiday IPA while you can.
It's a limited batch.
The legend lives on in Maple Glen, Vermont.
Hottest new brewmaster, huh?
Like I said, creating a little buzz.
Man, they're going to love you.
How could they not?
Hey, Rosie.
Thank you so much for doing this.
My pleasure.
Really, I wouldn't miss it.
Hey, I heard you got an offer to play at Frosty's.
Nobody would blame you if you took the gig.
I would never, ever work there.
Your father gave me a shot when no one else would.
He saw something in me, and I won't forget that.
Well, my mom and I both appreciate it.
You guys are like family to me.
Same to you.
Hey, break a leg tonight.
Thank you.
Hey, Bob, Zac Chase.
Yeah, I've been thinking about our Christmas Brew-Ski contest.
What if we kick off our new initiative
by pouring the winning brew at Frosty's for Christmas Week?
Yeah, I talked to Greg about it.
He's excited.
Absolutely, Bob.
These are the kind of relationships we want
to build for the new division.
Hey, great.
Thanks.
[music playing]
OK.
Does everybody have one?
- We're ready. - OK.
We're ready
You guys, it's two weeks to Christmas,
and Joe's has a brand new beer.
To Hoppy Holiday IPA.
Hear, hear.
And to the return of Mogul Joe's Christmas mug club.
May the members grow to a thousand strong.
Hear, hear!
[laughter]
[music playing]
You did it, sweetie.
(SINGING) In a one-horse open sleigh
O'er the fields we go
Laughing all the way
Bells on bobtails ring
Hey.
Sorry I missed the first toast.
It was great.
Check out this crowd.
We might make it out of the red.
Wow.
You want a beer?
Do you have to ask.
Mm.
Even better off the tap.
You enjoy.
I'll be back.
(SINGING) In one-horse open sleigh
Hey
Jingle bells, jingle bells
Jingle all the way
Oh, what fun it is to ride
In a one-horse open sleigh
Take my hand
And spin me round
Hold me close
Baby, don't let me down
Open my heart
Hey, dance with me.
Are you kidding me?
We're way too busy.
No.
Oh, go on.
Dance with him.
One dance.
(SINGING) First of many
Our first dance
Our first kiss
Our first chance
So it's hit or miss
To share this
I have to admit, you are a much better
dancer than you are a skier.
[laughs]
(SINGING) Take my hand
These last couple of weeks have been pretty awesome.
For me too.
And thanks to you, I get to ski with my dad this Christmas.
You have no idea how much that means.
Pretty sure I do.
He's going to love you.
What?
You're talking like you're not going to leave this spring.
You're going to be halfway across the country.
I can't even think about that right now.
Just let me get through Christmas,
and then I can take a deep breath.
[music playing]
Greg, you make a wrong turn?
You know, we only serve real beer here.
MARY: Be nice, Kevin.
In fact, I'd like to buy this man a Hoppy Holiday.
Thank you, Mary.
That's why I'm here.
Let's see what all the fuss is about.
Enjoy.
[music playing]
(SINGING) Our first dance
Our first kiss
Our first chance
So it's hit or miss
So what's the secret ingredient?
Oh.
(WHISPERS) It's pine.
- It's a secret. - It's a secret.
Secret.
[applause]
Excuse me.
Yeah.
Hey, Greg.
Congratulations.
Hoppy Holiday IPA, it's really good.
I'm impressed.
Thank you.
So I assume you're going to enter the contest.
Yeah, of course.
We could use the publicity.
What are you doing here?
Can't a friend congratulate another friend
on a job well done?
A friend could.
Sure.
Can we speak in private, please?
Of course.
[music playing]
What do you need, Greg?
You and Zac are looking pretty cozy out there?
Is that why you're here?
To check in on me and Zac?
Because that's none of your business.
He's leaving for Colorado in two months.
And I'll deal with that when that happens.
But I'm here now.
You know, I thought when you got back and settled,
things might go back the way they were between us.
Are you seriously rehashing this again?
You betrayed my father, the man who gave you your start.
And I apologized for that already.
I was just doing my job, trying to get
Schultz in at the ski resort.
I had no idea that we were going to bump Mogul Joe's tap.
Yeah, well, they did.
And you should have.
Joy, I hate the way things ended between us.
How things still are between us.
I just want another chance.
I can't have this conversation with you.
OK look.
We can-- we can talk about this another time.
But I can't leave here thinking that we're
not at least still friends.
Greg--
Come on.
Friends?
Friends.
Oh, no.
Zac!
[music playing]
Hey.
We didn't get a chance to say goodbye.
I got a couple accounts to check on,
and you guys look like you need a little space.
What you saw between me and Greg is not what you think.
OK.
There's no reason to give us space.
There's nothing going on.
Does Greg know that?
No.
But that's part of the problem.
We broke up two years ago.
Look, Joy, it's fine.
Really.
No, it's not.
We live in a small town.
When your ex is your competition,
it's hard to make a clean break.
Last thing I want to do is make you uncomfortable.
It's not you making me uncomfortable.
It's Greg.
I did get the distinct impression
he didn't want me around.
Maybe I shouldn't complicate things.
I want you to complicate things.
Hey, Joy, the Hoppy Holiday keg just kicked.
Whoops.
When you get a sec, Kevin wanted me to tell you--
sorry.
Anyway, that's what I wanted to tell you.
As far as I'm concerned, there's no us between me and Greg.
Now I know.
Thanks for the dance.
It was nice.
Good night, Joy.
Good night.
Bob, Greg Harris.
Listen, Zac Chase was pitching me that we should pour
the winning beer from the Brew-Ski
competition here at Frosty's.
Yeah.
I may have a better idea.
You're cutting it close, Joy.
Last chair is 4 o'clock sharp.
I know.
I've been flat out.
Proud of you, Joy.
It's a mighty fine brew.
Go get 'em.
[music playing]
What in the world?
[laughs]
[phone rings]
(BRITISH ACCENT) The queen of diamonds, is it?
Good evening, your majesty.
[laughs] I want to thank you for my necklace.
You had me going there for a minute.
These diamonds almost look real.
Almost?
But the clerk assured me they were genuine.
I'm going to have to march over to the Quick Mart,
get my $10 back.
[laughs]
ZAC: In the meantime, please lock the crown jewels in a safe.
I promise.
Uh-oh.
They're kicking me out.
Must be closing early.
OK, I got to run.
See you tomorrow, your highness?
I'll see you tomorrow.
[music playing]
(SINGING) Candles glow by the fireside
You curl up with me so tight
And the stars, they're shining bright
And everything is all right
Because it's you and me at Christmas time
For we make the perfect rhyme
ZAC: That was really good.
JOY: It was really good.
(SINGING) So let's hold each other tight
Just you and me at Christmas time
Hello.
Zac, how's it going out there?
It's good, Bob.
You know, crazy busy, the holidays.
I've been thinking about that new initiative you proposed
for the winner of the Brew-Ski event and I think
we have an even better plan.
Schultz has our own new holiday craft brew.
Wait.
What?
Hold on, Bob.
I got to step outside.
Season of Spice IPA is on its way to as we speak.
And I think by winning this contest,
it'd be the perfect way to kick off the new brand.
How can we do this.
Schultz is sponsoring the contest.
It's a complete conflict of interest.
BOB: It's a blind taste test with independent judges.
Zac, I'm doing this for you.
For the prestige of being the best craft brew in Vermont.
Bob, these kind of rollouts take time.
Careful planning.
We had to keep it under wraps until we were sure we
could get it out on time.
By the way, rumor has it, you've been spending a lot of time
at Mogul Joe's and with its owner.
What does that have to do with anything?
Need I remind you, they don't even pour Schultz.
Look, whatever is going on with you and the competition,
this is a trade secret.
Understood?
Frosty's is serving a holiday IPA.
Oh, Jiminy Christmas.
You've got to be kidding me.
[music playing]
Joy, uh, there's something I need to talk to you about.
What is this?
That's what I wanted to tell you.
Schultz is coming out with a Christmas IPA.
You knew?
No, I just found out.
Schultz doesn't have a craft brew.
You are the craft beer guy.
I swear, I didn't know.
Season of Spice.
And they're serving it at Frosty's.
Joy, I promise I didn't have anything to do with this.
You guys believe me, right?
I got to taste that beer.
(SINGING) Deck the halls with boughs of holly
Fa la, la, la, la, la, la
'Tis the season to be jolly
Fa la, la, la, la, la, la
Don we now our gay apparel
A Season of Spice.
Yeah. Yeah.
Keep it open.
Thank you.
Season of Spice, please.
Hey, Kevin.
Ha!
Greg!
Great sweater.
Oh, thanks.
Thanks.
You know, I-- I never could resist an ugly sweater contest.
Have you tried Season of Spice yet?
Yeah-- no.
Not yet.
GREG: Hoppy Holiday is going to have some serious competition
at the Brew-Ski event.
Here, let me get you one.
A Season of Spice, please, for my very good friend here.
On the house.
Thank you, sir.
Mm.
So what do you think?
You know, I think it tastes exactly like--
like the kind of beer you want at the holidays.
I'm so glad you think so.
Why are you pouring Hoppy Holiday?
How'd you get the recipe?
It's not Hoppy Holiday.
It's Season of Spice.
And we got it from Schultz.
You should know, you took the order.
Oh, that's how you're playing it?
You stole the recipe from Joy.
What are you talking about?
I can almost understand why you'd want to hurt me
in my position at Schultz, but why would
you want to hurt Mogul Joe's?
I'm going to get to the bottom of this.
[cheering]
["kevin" chant]
I can't believe you did this.
There's only one way to know if there's any funny business
going on here.
And I won 200 bucks.
Nice.
Yeah.
Thank you.
[music playing]
See?
I can even taste the pine.
The only thing that's different is the name.
Question is, what do we do about it?
Zac knew about the secret ingredient.
And he was there last night at the ugly sweater contest.
No.
He wouldn't.
Would he?
Bob, the only thing different is the name.
What?
Do you think this is the first holiday-themed craft
beer that's ever been brewed?
It is for Schultz.
You know as well as anybody, we've
been losing market share to craft beers for too long now.
Bob, I tasted it.
It's the identical recipe.
Why does this matter so much to you?
Because it's my reputation on the line,
and I thought we'd be better than stealing
Hoppy Holiday from Mogul Joe's.
Nobody stole anything.
The recipe came to us from a reliable source.
If it is who I think it is, it's personal.
Probably illegal.
Do you have any proof of this?
No, but I don't need proof.
Then you shouldn't be hurling accusations
at your best customer.
Hey.
Joy.
How could you do this?
It's our recipe.
I know.
I tasted it.
No one knew the secret ingredient except for you, Zac.
You gave me your word.
Wait.
How could you possibly think I'd have anything to do with it?
Because there is no other explanation.
Joy, I care about you, your mom, Mogul Joe's.
What possible reason would I have to hurt you?
This is just like Greg all over again.
He betrayed my dad's trust to get ahead in business.
And you are doing the exact same thing.
Joy.
Hey.
What are-- what are you doing?
No.
You can't take that one down.
No, I was going to frame it.
KEVIN: Oh.
I see.
I don't know what we're going to do.
Yeah, I know.
I know.
Any progress on Hoppy gate?
No, Zac denies it, but he's the only one
who had means and opportunity.
But where's the motive?
I don't know.
If you ask me, there's no way Zac had anything to do
with this but Greg didn't.
I'd say, look what the cat dragged in,
but cats have better taste.
A little quiet in here, isn't it?
What's up?
You know exactly what's up, Greg.
Yeah, Hoppy Holiday has some serious competition
for the Brew-Ski prize.
Wait, is Schultz entering Season of Spice?
They're not even a craft brewery.
They are now.
Didn't Zac tell you?
He's their new craft brew guy.
He's also the one you might want to start accusing.
Not me.
It's my recipe.
Look, I came to offer you a lifeline.
We'll buy Joe's.
That's if I can convince Frosty's ownership.
They're still mad you turned them down.
They're not used to hearing no.
Well, they'd better get used to it
because there is absolutely--
We'd like to hear their offer.
We don't have a choice, Joy.
Why don't you and your ownership team come
back with a firm offer in hand?
OK.
Well, see you tomorrow night for the big
announcement of the contest winner at Frosty's.
May the best beer win.
How could you?
How could I not?
[music playing]
Joy.
I have been right here by your side for the entire ride.
And there's absolutely nothing to be ashamed about.
We've done everything we could to keep Mogul Joe's afloat.
But it's not just that, is it?
I just can't believe I let Zac play me like that.
I've already been through this once with Greg.
Play you?
Nobody else could have done it.
The only ones who were back here with the recipe
were Greg and Zac.
As much as I want it to be Greg, it wasn't him.
How do you know?
Because this recipe doesn't include the secret ingredient.
Even if Greg saw this when he was back here,
he wouldn't know about the pine.
Everyone would sense it, but not know exactly what it was.
Like Christmas magic.
Exactly.
Zac's the only one besides us who knew what it was.
Uh, what if I told you the secret ingredient
wasn't so secret?
What?
The other night when Greg was here,
Kevin may have inadvertently let the cat out of the bag.
He didn't mean any harm by it.
We were busy, and he just kind of let it slip.
What?
Oh.
Mom.
Oh, no.
Thank you for telling me.
I wish that you would have told me sooner.
I have to go.
[music playing]
Amy, you know the guy who always sits there.
Have you seen him?
ZAC (ON VOICEMAIL): Hey, this is Zac.
Leave a message after the tone.
Zac, where are you?
Have you gone to Colorado already.
Why aren't you picking up?
Please call me back.
Bye.
Lucy.
You know the tall guy that I've been skiing with, Zac?
Have you seen him today?
Is he skiing?
Nope, haven't seen him.
I could check the ticket scans if you want.
No.
No, that's OK.
Thank you.
[knocking]
Ah, man.
Not again.
That will be Greg's problem soon enough.
I tried everything I could think of, pops.
It turns out it worked.
People really love Hoppy Holiday IPA, just
like you thought they would.
The only thing that didn't work was my judgment.
The whole thing backfired, and I drove away a guy
that I really cared about.
He did nothing wrong.
He just tried to help.
But now he's gone.
And-- [laughs]
No.
I'm not-- I'm not falling for that again.
Am I really supposed to believe that Zac's
not on his way to Colorado as fast as he can get there?
KEVIN: Hah.
It was a loose wire.
I just repainted.
It should be--
Great.
Yeah.
What was I thinking, believing in Christmas magic?
Well, there's plenty of magic in the world.
Especially at Christmas time.
[music playing]
[knocking]
Come in.
Zac, what are you doing here?
You got a lot of Season of Spice to sell.
That's what I want to talk to you about.
We're making a huge mistake selling it.
Recipe was stolen.
Why would you think that?
Here, look at this.
This was taken the night after Hoppy Holidays' first brew.
I know Greg saw that recipe on the wall.
Look.
I bet he brought you Season of Spice, what, December 12?
Compare the two.
I guarantee they're identical.
Actually, Zac, they're not.
It's missing a key ingredient that makes ours special.
Yeah, pine.
How did you--
of course.
Look, you can't damage our reputation by spreading rumors.
It's not a rumor, Bob.
The recipe was stolen.
Here.
Taste it.
Then you have two choices.
One, right thing to do.
Two, my resignation.
Now, if you'll excuse me.
I have a few runs to take with my dad.
Greg.
Joy, come on in.
Have a seat.
Let me get you a beer.
Sure, why not?
Where's Mary.
She's on her way.
[music playing]
I was surprised to get her call.
Well, the Christmas miracle we were hoping for never came.
I don't know.
You could still win the competition tonight.
Really, Greg?
Let me go get the paperwork.
Honestly, it's more than Mogul's is worth,
but I wanted to be sure you and your mom were taken care of.
See?
I'm not such a bad guy after all.
[sighs]
Cheers.
Pretty good, huh?
Is there something that you'd like to tell me about the Season
of Spice recipe?
I don't know what to say.
Uh, it may taste similar to yours,
but so do all seasonal IPAs.
I can't sign that until Mary gets here.
Actually, um, I forgot my phone.
Could you text her and find out where she's at?
Sure.
You know what?
Just for old time's sake, let's take a selfie.
OK.
Cheers.
Wow, that's a really good one.
I'm going to send it to myself.
I mean, I can do that.
Well, well, well.
What's this?
That is not what you think it is.
You knew the secret ingredient was pine.
I know you did.
I can explain.
Don't bother.
Just do the right thing, Greg.
And by the way, you're drinking Hoppy Holiday.
So how'd it go?
Just like we planned.
Yay.
It's almost last chair.
Can you drop me at the ski area?
You got it.
[music playing]
That was awesome.
You were making some really nice turns.
Thanks, dad.
Hey, how about one more run?
Sure, why not?
Let's go.
[music playing]
Nick of time. Zac?
Yeah.
Hey, Lucy, this is my dad.
Nice to meet you.
If you see Joy, can you tell her we're up on Sleigh Ride.
She's a tough one.
[music playing]
Zac!
Sorry, Joy.
Oh, no.
Lucy, you got to let me on.
Please.
Can't.
Rules are rules.
Well, what about promises?
I promised Zac that I would ride last chair with him.
I can't stand him up.
He's skiing with his dad.
Oh, that explains it.
Lucy, come on.
Ethan would let me.
You got to make an exception.
I'm sorry.
I really am.
But last chair's already gone up.
Lucy, I wasn't looking for love, but it found me anyway.
In the spirit of giving this Christmas, please,
you have to let me on after last chair.
You go up there and tell that man how you feel.
Thank you, Liftie Lucy.
I love you.
Merry Christmas.
Save it for Zac.
[music playing]
Zac!
[music playing]
Hey.
I'm glad I caught you.
Lucy almost didn't let me up.
Joy, this is my dad, Nathaniel Chase.
Nice to meet you, Joy.
I've heard a lot about you.
Likewise.
It's a pleasure to meet you, Mr. Chase.
Thanks for getting Zac on the mountain.
Greg stole the recipe.
I know.
I accused you of something that you never could
have done because I was scared.
I'm so sorry, Zac.
Will you please forgive me?
Hey, dad, we'll meet you at the bottom.
Will you forgive me?
I've got an idea.
Let's race to the bottom.
Loser has to forgive the winner.
Sure.
I'll give you a head start.
GREG: Welcome, everybody.
On behalf of Frosty's, We're so glad you're all here
tonight for our inaugural Schulz Christmas Brew-Ski competition.
[applause]
Thank you to our judges, who had the unenviable task
of tasting more than 50 beer entries from all over the state.
Thank you, judges.
[applause]
OK, as we all know, the three finalists are Holly Jolly IPA
from Green Mountain brewing.
[applause]
Hoppy Holiday IPA for Mogul Joe's.
Woo.
Yeah.
[applause]
And Season of Spice from Schultz Brewing Company.
[applause]
Now, please welcome Bob Salamano,
regional vice president of Schulz Brewing,
to announce the winner.
[applause]
Thank you.
Thank you to Frosty's for hosting this event.
Before I announce the winner, I regret to inform you
that we at Schultz have discontinued Season of Spice
and withdrawn our entry from the competition.
Seems there was some question of the provenance of the recipe.
So without further ado, the winner of the first annual
Brew-Ski competition and an East Coast distribution contract with
Schultz Brewing Company is--
Hoppy Holiday.
[cheering]
Yes!
[music playing]
We did it! We did it!
Congratulations.
You did it.
I couldn't have done it without you.
Get up there.
[laughter]
Congratulations.
Thank you so much, Mr. Salamano,
but I think we're going to have to turn
down that distribution deal.
But why?
Well, now that we're an award-winning beer,
I think that we'd rather market ourselves the old-school,
grass-roots kind of way.
This one's for you, Joe.
[music playing]
(SINGING) It came upon a midnight clear
That glorious song of old
Do you think they'll still come?
Of course, they will.
It's still early.
While we got a sec, I--
I have something for the both of you.
What?
Kevin, you shouldn't have.
These are for you.
Merry Christmas.
Thank you, Kevin.
But what in the world?
It's from the Gerards in Chamonix.
[gasps]
They want to be honorary members of the Mug Club,
and they enclose a very generous donation.
I reached out to all of your friends from around the world,
and I couldn't believe the amount of responses I got back.
It's from Jack and Amelia in Australia.
You know, from the second I walked through those doors,
you guys have always treated me like-- like family.
And I want you to know how many people feel that too.
Thank you, Kevin.
That's a very wonderful gift.
Thank you.
Merry Christmas.
Hey.
You made it.
Where else would we celebrate?
Welcome to Mogul Joe's.
We brought a little something for the kids.
Well, thank you, Mr. Chase.
Please call me Nathaniel.
- Merry Christmas. - Hey.
Merry Christmas.
Hi, Nathaniel.
Hey, that was really brave, turning
down the distribution deal.
Well, I had to stay true to myself and to my dad's memory.
Thanks to you, I think we're going to be OK.
Actually, thanks to my dad.
Remember that little interview we did?
He might have helped boost the views.
He runs CraftBrew.biz.
You're kidding.
Thank you.
Hi, Mary.
JOY: Hey, Ethan, Lucy, you made it.
For sure.
Wouldn't be Christmas without Christmas at Joe's.
[laughter]
KEVIN: Seriously?
You're not welcome here, man.
He's welcome.
Everybody is welcome on Christmas Day.
I'm just here to honor Joe's memory
and to give something to the kids.
Thank you, Greg.
I just want you to know how sorry I am for what I did.
I dishonored you, this place, and the memory of Mogul Joe.
Greg.
You can stay.
I can't.
No, seriously.
We forgive you.
Why?
Because it's Christmas.
It's the best time for forgiveness.
Yeah.
Merry Christmas, Greg.
Merry Christmas.
See?
I told you, it wouldn't be Christmas
without Christmas at Joe's.
Kevin, I need a beer.
Way ahead of you, Joy.
[laughs] To Joe.
To Joe.
Oh, and to all of you.
Merry Christmas.
Guys.
Oh, yeah.
Thank you.
What about your fancy job in Denver?
I decided to apply for jobs in Maple Glen.
You're hired.
[music playing]
(SINGING) Jingle bells, jingle bells
Jingle all the way
Jingle bells, jingle bells
Jingle all the way
[music playing] This Christmas, let's write a story
This Christmas, let's make it come true
This Christmas, let's live in the glory
This Christmas, it'll be just me and you
Baby, this Christmas
This Christmas